La Joya Design is one of the best labels of Chilean clothes. It has participated in the main events of the country standing out with it’s presence in the three versions of the runway Avant Guard Made in Chile, and it has exported it’s collections to Germany, Italy, Portugal and Spain. In the year 2009 it was invited to participate with her brand on the runway of Shaghai Fashion Week. The brand was created by Luz Briceño in Barcelona in the year 2005 and it’s acceptance in the fashion market has been inmediate. On the year 2006 it won the award of best sales in Moda Fad of Barcelona, simultaneously the Inditex group of Zara invited the designer Luz Briceño to work with them for the brand Massimo Dutti. La Joya Design is characterized for innovating continnously in the area of textiles, shapes and patterns, guaranteeing high quality in its confection and exclusivity in it’s designs, bringing out in each piece a touch of audacity, elegance and femininty, with a unique style and identity for women who want to feel different, self confident and modern. On the year 2010, La Joya Design opened a new line of wedding dresses, with exclusive designs with unique characteristics such as elegance, romanticism and modernity. Nowadays her boutique is located on the street Alonso de Cordova, which is the main street for fashion in Santiago and meeting place of national and international boutiques.